Nova Scotia Tourism AR

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Nova Scotia Tourism AR, Icon (c) Current Studios, 2012

The exploration of the possibilities and opportunities of augmented reality (AR) in the early days at Ad-Dispatch was lead by the marketing team and in the direction of product advertising. So the animation and development teams were either tasked to create AR experiences that tracked directly to merchandise or to create AR kiosk experiences that indirectly promoted a product at an exhibition. We designed kiosk experiences that ranged from a Volvo AR concept car at an auto trade show, to Raymond Weil wearable AR Jasmine and Freelancer watches, to travel advertising for Nova Scotia Tourism with a showcase of the Skyline Trail in Cape Breton.

Nova Scotia Tourism AR, Cabot Trail (c) Current Studios, 2012

The Nova Scotia Tourism AR kiosk was an experience tailored for an exhibition space, with an 8 by 8 foot tracker image that was printed, shipped and assembled somewhere in Europe I think, I think Germany. I forget. You can find a really really bad video of it, here. I designed a minimal graphical user interface (GUI) with a tap-to-start menu plus an info button. The heads-up-display (HUD) in the AR view also included a take photo button, below-left, and social share option, below-right, for users to send and keep a souvenir of the experience.

Nova Scotia Tourism AR (c) Current Studios, 2012Nova Scotia Tourism AR App, Share (c) Current Studios, 2012

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